User blog comment:Moosee Jr/The Membership Cards, GONE, And Why?/@comment-7453507-20130217154125/@comment-1999071-20130217161111

It's very hard. Let's assume it costs $1.00 to produce the card, and $1.00 to ship it to a store. They still only charge $9.95 for the card. So compared to a credit card user, they are only making $7.95 for the same membership. What's bad about that? It's simple, because they are making less money, they can't afford to develop new content, etc...